MTM AWARDS presents 

World Kiswahili Day London 

A Journey Through World Kiswahili Day Celebrations

World Kiswahili Day is a momentous occasion that honours the global Swahili-speaking community—over 250 million people spread across continents, united by a shared language and vibrant cultural heritage.

Since its UNESCO recognition in 2022, the celebration of this historic day has grown in stature and significance. Here is a glimpse into how London has proudly hosted World Kiswahili Day celebrations from 2022 to 2025, under the banner of Sema Jambo by MTM:

2025 – A Diplomatic Evening at the House of Lords

Returning to the River Room at the House of Lords, the 2025 celebration was graciously hosted by Lord Paul Boateng. It was an evening of distinction, diplomacy, and unity, attended by a distinguished delegation of high commissioners, ambassadors, and dignitaries:

  • H.E. Mbelwa Kairuki, High Commissioner of the United Republic of Tanzania

  • H.E. Mrs. Nimisha Madhvani, High Commissioner of the Republic of Uganda

  • H.E. Jeremiah Nyamane Mamabolo, High Commissioner of the Republic of South Africa

  • H.E. Ndolamb Ngokwey, Ambassador of the Democratic Republic of Congo

  • H.E. Col. (Rtd) Christian M. Katsande, Ambassador of the Republic of Zimbabwe

  • H.E. Ms. Macenje “Che Che” Mazoka, High Commissioner of the Republic of Zambia

  • H.E. Mr. Epimeni Bapfinda, Ambassador of the Republic of Burundi

  • Ambassador Lalisa Birhanu, Deputy Head of Mission, Federal Democratic Republic of Ethiopia

  • Mr. Michael Lee Naruseb, Second Secretary (Political), High Commission of the Republic of Namibia

  • Ms. Miriam Otengo, Counsellor, Uganda High Commission

  • Plus many other esteemed guests, graced by the courtesy of  the DRC Ambassador OWILO Logombawa veteran congolese musician attended.

This evening was a powerful testament to Kiswahili’s role as a language of diplomacy, unity, and culture.

         

Celebrating the Soul of Swahili Culture

At the heart of these celebrations lies the Swahili culture—a vibrant tapestry woven through centuries of exchange among African, Arab, Persian, Indian, and European influences along the East African coast.

Kiswahili, the language at the core of this culture, reflects a shared legacy rooted in maritime trade, storytelling, music, architecture, and Islamic traditions. The Swahili way of life celebrates community, hospitality, and resilience, blending the past with the present in a spirit of pride and unity.

From coral stone buildings and carved wooden doors to expressive poetry and rhythmic taarab music, Swahili culture continues to enchant and inspire across generations and geographies.

World Kiswahili Day is more than a commemoration—it’s a movement that brings together nations, celebrates cultural richness, and amplifies the voice of one of Africa’s most iconic languages.

#SemaJambo #WorldKiswahiliDay #KiswahiliNiMimi

2024 – A Glittering Gala

In 2024, a dazzling Sema Jambo Awards (SJA) Swahili Gala Evening was held at the luxurious London Marriott Hotel Grosvenor Square, adding elegance and grandeur to the cultural celebrations.

2023 – A Celebration at Westminster

The festivities moved to the iconic Westminster Central Hall, further establishing World Kiswahili Day as a unifying platform for cultural expression and international collaboration.

2022 – The Inaugural Celebration

The first-ever World Kiswahili Day in London was inaugurated in the prestigious River Room at the House of Lords, thanks to the gracious hospitality of the Lord Speaker. This historic moment set the tone for what would become an annual cultural landmark.

 

         

World Kiswahili Day Glittering Gala Swahili Evening 2024

The Third World Kiswahili Day Festival 2024

Event Theme: “Sema Jambo, an Unforgettable Experience”

“Sema Jambo,” meaning “say hello” in Swahili, encapsulates the spirit of unity, cultural celebration, and exchange that defines the Third World Kiswahili Day Festival. Scheduled from July 4th to 7th, 2024, in the vibrant city of London, this festival aims to bring together enthusiasts of Kiswahili culture from around the globe.

Schedule Adjustments Due to Snap Elections

The Prime Minister’s call for snap elections on July 4th required quick adjustments to our programming:

  • Kiswahili Evening at the House of Lords: Originally planned for July 4th, rescheduled to July 18th.
  • Street Parade on July 5th: Cancelled.
  • Glittering Gala Swahili Dinner Evening: Successfully held on July 6th at the 5-Star London Marriott Hotel Grosvenor Square.
  • Kiswahili Flash Mob on July 7th: Cancelled due to the election weekend.

 

 

 

 

         

Despite these changes, the festival was a resounding success, demonstrating the resilience and enthusiasm of the Kiswahili community.

Highlight: Glittering Gala Swahili Dinner Evening

The highlight of the festival was undoubtedly the Glittering Gala Swahili Dinner Evening, held on July 6th at the prestigious London Marriott Hotel Grosvenor Square. Attendees were treated to an unforgettable night of traditional Swahili cuisine, music, and dance, celebrating the rich heritage of the Kiswahili-speaking world.

The Importance of Kiswahili

Kiswahili, recognised as one of the official languages of the United Nations in 2022, plays a vital role in promoting cultural exchange and understanding. This festival serves as a unique platform to showcase the depth and richness of Kiswahili culture.

Looking Ahead: World Kiswahili Day 2025

As we look forward to World Kiswahili Day 2025, we promise an even more spirited celebration of Kiswahili’s influence on music, art, and culture. Building on the successes and learnings from this year, next year’s event aims to be grander and more vibrant, continuing to foster global appreciation for Kiswahili culture.

Join Us

Join us in celebrating the beauty and diversity of Kiswahili culture. Let’s come together to say “Sema Jambo” and create unforgettable memories that honour and promote the richness of Kiswahili heritage.

For more information and to secure your place at the Kiswahili Evening 2025 please visit our official website or contact our event coordinators.

www.semajambo.co.uk

 

 

 

 

         

World Kiswahili Day Glittering Gala Swahili Evening 2023

At the World Kiswahili Day Glittering Gala Evening held in Westminster London, attendees experienced a mesmerizing event celebrating the richness of Swahili culture. The 1st Sema Jambo Awards (SJA) by MTM were grandly launched, honouring outstanding achievements within the Swahili-speaking community.
The venue, Westminster Central Hall, was transformed into a captivating display of Swahili aesthetics, with carefully curated lighting and table set-up showcasing vibrant colors and patterns synonymous with Swahili traditions. KISUTU, a traditional printed Swahili cloth, adorned the tables, while KISUTU fabric covered the chairs, adding an authentic touch.
The evening’s most striking features were the concept of DHOWS, stunning one- or two-masted Arab sailing vessels with lateen rigging, showcased thanks to the artistic expertise of Mohamed Mbwana from the Shungwaya Welfare Association and conceptualised by Q of MTM and crafted in Lamu.
The event’s visual appeal was elevated by the craftsmanship of Huris Collection based in Mombasa, Kenya, highlighting the artistic heritage of Swahili-speaking communities.
Overall, the World Kiswahili Day Glittering Gala Evening was an unforgettable and culturally enriching experience, uniting the beauty of Swahili tradition and the grandeur of Westminster London for all attendees to cherish and remember.

         

World Kiswahili Day, officially recognized by the United Nations on the 7th of July, was celebrated with enthusiasm and cultural splendor in 2022 and continued with exciting events in 2023.
In 2022, to mark the occasion, MTM Awards, in collaboration with Bristol Black Carers, hosted the first Kiswahili Day celebrations at The River Room of the House of Lords in Westminster.
The event was graciously hosted by Baroness Sandy Verma, and H.E Dr. Asha-Rose Migiro, High Commissioner of the United Republic of Tanzania to the United Kingdom & Republic of Ireland, graced the occasion as the chief guest.
The World Kiswahili Day Festival in 2023 commenced on Thursday, 6th July, with a “Beautiful Swahili Evening” at the River Room of the House of Lords in London, hosted by Lord Boateng, courtesy of the Lord Speaker.
The evening featured the esteemed Keynote Speaker, Mr. Ahmed Rajab, a BBC Legend. The dress code for the evening was Official Lounge, promising a delightful experience of culture, networking, Swahili entertainment, and light refreshments.
On Friday, 7th July, the festivities continued with a grand “Red Carpet a Ticketed Dinner & Entertainment Evening” at Westminster Central Hall in London.
The evening celebrated Swahili culture, music, and entertainment, honoring individuals from Swahili-speaking countries in the UK, Europe, and across the globe for their outstanding contributions in propagating Swahili.
The event aimed to celebrate, network, inspire, and create awareness. attendees were encouraged to  join in the joyous singing.
The World Kiswahili Day festivities were truly a magnificent celebration of Swahili culture, language, and heritage, uniting people from different backgrounds to cherish and promote the beauty of Swahili traditions.
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