MTM AWARDS presents
World Kiswahili Day London
A Journey Through World Kiswahili Day Celebrations
World Kiswahili Day is a momentous occasion that honours the global Swahili-speaking community—over 250 million people spread across continents, united by a shared language and vibrant cultural heritage.
Since its UNESCO recognition in 2022, the celebration of this historic day has grown in stature and significance. Here is a glimpse into how London has proudly hosted World Kiswahili Day celebrations from 2022 to 2025, under the banner of Sema Jambo by MTM:
2025 – A Diplomatic Evening at the House of Lords
Returning to the River Room at the House of Lords, the 2025 celebration was graciously hosted by Lord Paul Boateng. It was an evening of distinction, diplomacy, and unity, attended by a distinguished delegation of high commissioners, ambassadors, and dignitaries:
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H.E. Mbelwa Kairuki, High Commissioner of the United Republic of Tanzania
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H.E. Mrs. Nimisha Madhvani, High Commissioner of the Republic of Uganda
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H.E. Jeremiah Nyamane Mamabolo, High Commissioner of the Republic of South Africa
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H.E. Ndolamb Ngokwey, Ambassador of the Democratic Republic of Congo
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H.E. Col. (Rtd) Christian M. Katsande, Ambassador of the Republic of Zimbabwe
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H.E. Ms. Macenje “Che Che” Mazoka, High Commissioner of the Republic of Zambia
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H.E. Mr. Epimeni Bapfinda, Ambassador of the Republic of Burundi
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Ambassador Lalisa Birhanu, Deputy Head of Mission, Federal Democratic Republic of Ethiopia
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Mr. Michael Lee Naruseb, Second Secretary (Political), High Commission of the Republic of Namibia
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Ms. Miriam Otengo, Counsellor, Uganda High Commission
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Plus many other esteemed guests, graced by the courtesy of the DRC Ambassador OWILO Logombawa veteran congolese musician attended.
This evening was a powerful testament to Kiswahili’s role as a language of diplomacy, unity, and culture.
Celebrating the Soul of Swahili Culture
At the heart of these celebrations lies the Swahili culture—a vibrant tapestry woven through centuries of exchange among African, Arab, Persian, Indian, and European influences along the East African coast.
Kiswahili, the language at the core of this culture, reflects a shared legacy rooted in maritime trade, storytelling, music, architecture, and Islamic traditions. The Swahili way of life celebrates community, hospitality, and resilience, blending the past with the present in a spirit of pride and unity.
From coral stone buildings and carved wooden doors to expressive poetry and rhythmic taarab music, Swahili culture continues to enchant and inspire across generations and geographies.
World Kiswahili Day is more than a commemoration—it’s a movement that brings together nations, celebrates cultural richness, and amplifies the voice of one of Africa’s most iconic languages.
#SemaJambo #WorldKiswahiliDay #KiswahiliNiMimi
2024 – A Glittering Gala
In 2024, a dazzling Sema Jambo Awards (SJA) Swahili Gala Evening was held at the luxurious London Marriott Hotel Grosvenor Square, adding elegance and grandeur to the cultural celebrations.
2023 – A Celebration at Westminster
The festivities moved to the iconic Westminster Central Hall, further establishing World Kiswahili Day as a unifying platform for cultural expression and international collaboration.
2022 – The Inaugural Celebration
The first-ever World Kiswahili Day in London was inaugurated in the prestigious River Room at the House of Lords, thanks to the gracious hospitality of the Lord Speaker. This historic moment set the tone for what would become an annual cultural landmark.
World Kiswahili Day Glittering Gala Swahili Evening 2024
The Third World Kiswahili Day Festival 2024
Event Theme: “Sema Jambo, an Unforgettable Experience”
“Sema Jambo,” meaning “say hello” in Swahili, encapsulates the spirit of unity, cultural celebration, and exchange that defines the Third World Kiswahili Day Festival. Scheduled from July 4th to 7th, 2024, in the vibrant city of London, this festival aims to bring together enthusiasts of Kiswahili culture from around the globe.
Schedule Adjustments Due to Snap Elections
The Prime Minister’s call for snap elections on July 4th required quick adjustments to our programming:
- Kiswahili Evening at the House of Lords: Originally planned for July 4th, rescheduled to July 18th.
- Street Parade on July 5th: Cancelled.
- Glittering Gala Swahili Dinner Evening: Successfully held on July 6th at the 5-Star London Marriott Hotel Grosvenor Square.
- Kiswahili Flash Mob on July 7th: Cancelled due to the election weekend.
Despite these changes, the festival was a resounding success, demonstrating the resilience and enthusiasm of the Kiswahili community.
Highlight: Glittering Gala Swahili Dinner Evening
The highlight of the festival was undoubtedly the Glittering Gala Swahili Dinner Evening, held on July 6th at the prestigious London Marriott Hotel Grosvenor Square. Attendees were treated to an unforgettable night of traditional Swahili cuisine, music, and dance, celebrating the rich heritage of the Kiswahili-speaking world.
The Importance of Kiswahili
Kiswahili, recognised as one of the official languages of the United Nations in 2022, plays a vital role in promoting cultural exchange and understanding. This festival serves as a unique platform to showcase the depth and richness of Kiswahili culture.
Looking Ahead: World Kiswahili Day 2025
As we look forward to World Kiswahili Day 2025, we promise an even more spirited celebration of Kiswahili’s influence on music, art, and culture. Building on the successes and learnings from this year, next year’s event aims to be grander and more vibrant, continuing to foster global appreciation for Kiswahili culture.
Join Us
Join us in celebrating the beauty and diversity of Kiswahili culture. Let’s come together to say “Sema Jambo” and create unforgettable memories that honour and promote the richness of Kiswahili heritage.
For more information and to secure your place at the Kiswahili Evening 2025 please visit our official website or contact our event coordinators.
World Kiswahili Day Glittering Gala Swahili Evening 2023
It Doesn't Get Any BIGGER Than This!

















